Case Study

How a temporary tattoo company builds brand love through influencer gifting campaigns

How a temporary tattoo company builds brand love through influencer gifting campaigns

Pages 4 Pages

Who is Inkbox? Inkbox is a Toronto-based semi-permanent tattoo and accessories company founded by Tyler and Braden Handley in 2015. With its Freehand Tattoo Marker, custom design platform, and more than 10,000 artist-created designs, millions of people in over 190 countries have used Inkbox products to express themselves with their plant-based, cruelty-free technology called For Now InkTM that lasts 1-2 weeks. About their influencer marketing program Inkbox leverages fashion-forward nano and micro influencers to reach its Gen Z and young adult target audience. The brand focuses on English-speaking creators in the US, UK, Canada, and Australia to run monthly evergreen activations, holiday campaigns, and promotions for new product launches.

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