Hirebook, a SaaS company founded in 2020 in Toronto, specializes in employee performance management through OKR tracking and weekly check-ins. Although popular with major clients like Nike and Oracle, Hirebook struggled with online visibility. In January 2021, CIENCE partnered with Hirebook to enhance its SEO, aiming to increase its domain rating (DR) and authority through a tailored backlink strategy. CIENCE’s innovative approach involved aggressive, targeted backlink building to improve Hirebook’s Google rankings and organic traffic. This partnership allowed Hirebook to boost visibility and attract more targeted website traffic, enhancing its growth in a competitive market.

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