To maximize TikTok ad effectiveness, brands must target content appropriately and measure impact on user engagement and buying behaviors. TikTok has grown significantly as an ad platform, with over 3.5 billion downloads globally and 1 billion active users, making it a key venue for brands. The DISQO CX platform reveals that TikTok ads can significantly influence consumer behavior, from brand awareness to purchase decisions. High engagement rates among users, with a diverse demographic spread, underscore TikTok's potential for marketers. However, the increase in ads has led to changing consumer attitudes, highlighting the need for creative, relevant content that aligns with the platform's culture.

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