Case Study
How a Creative Marketing Agency Leverages Niche Influencers for Lasting Results
Who is Mari + Gold? Mari + Gold is a full-service creative marketing agency specializing in the hospitality, tourism, and lifestyle industries. The agency helps its clients build their brands with tailored strategies involving everything from influencer marketing and organic social media management to public relations, website development, and more. About their influencer marketing program Mari + Gold has found its sweet spot with micro influencers on Instagram. However, the agency’s small-but-mighty influencer-facing team also runs campaigns on TikTok and Pinterest and occasionally works with macro and celebrity creators. regardless of size or platform, Mari + Gold leverages creators throughout the entire customer journey with an emphasis on brand awareness. Because t