How a multi-channel recruitment strategy helped build a massive roster of high-performing content creators
How a multi-channel recruitment strategy helped build a massive roster of high-performing content creators
4 PagesWho is True Citrus? True Citrus creates simple, clean, and delicious mixes from crystallized citrus, making it fun and easy for its customers to work more water into their daily routine. The company’s flagship product, True Lemon, has over 65,000 five-star reviews on Amazon and has won Best Overall Water Enhancer by the healthcare professionals at VeryWellFit.com for three years running. About True Citrus’ influencer marketing program True Citrus has an influencer marketing team of two led by Assistant Brand Manager Danny Marken. When Danny joined the company, True Citrus used Tagger to manage two to 15 creators monthly.
