How Australia’s fastest-growing beauty brand leverages creators to drive retail and conquer new markets
How Australia’s fastest-growing beauty brand leverages creators to drive retail and conquer new markets
4 PagesWho is MCoBeauty? MCoBeauty is Australia’s leading luxe-for-less, cruelty-free beauty brand. Established in 2016 by CEO Shelley Sullivan, the female-founded, owned, and run organization provides everyday consumers with easily accessible, award-winning products without the hefty price tag. About MCoBeauty’s influencer marketing program MCoBeauty runs about 15-20 paid campaigns per month on Instagram and TikTok, with roughly 300 total creators on its roster at a time. The creators’ demographics, content style, and audience sizes vary. However, they each share a genuine affinity for the brand’s products and align with the “for everyone” persona of MCoBeauty’s target audience.
