How Marella created ‘haut de gamme’ e-commerce sites Italian fashion brand Marella reshaped its entire multi- language e-commerce sites with Magnolia, saving time and money while delivering consistent, seamless omnichannel experiences Marella Case Study Giving customers a consistent, seamless omnichannel experience The Max Mara Group is Italy’s leading clothing company and one of the largest international fashion houses, with more than 2,300 stores worldwide. Founded in 1951, the company prides itself on offering “haute de gamme” women’s clothing with a focus on high-quality tailoring. Marella is a brand of the Max Mara Group, offering a collection with a fresh and contemporary feel that reflects today’s moods and lifestyle. Marella’s e-commerce sites are a crucial sales chann

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