The "How Industrial Companies Can Put E-commerce at the Heart of Their Growth Strategy" report encourages industrial firms to embrace e-commerce to meet rising B2B customer expectations, with 60% of B2B buyers favoring remote sales and 62% preferring online reordering. It suggests companies select specific products for e-commerce and implement customer-centric, seamless platforms that integrate digital tools like live chat. Key strategies include managing distributor relationships carefully to avoid channel conflict and building robust, analytics-driven infrastructure to support growth and improve customer satisfaction.

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