How Steinway used Magnolia to fine-tune its digital musical experience Steinway used Magnolia to improve its global brand recognition and to harmonize content from its dealer and artist networks Steinway Case Study Matching passion for artistry with dedication to innovation Founded by Henry Steinway and his sons in New York, Steinway has developed more than 125 patents and defined the construction of the modern piano. For over 160 years, Steinway’s craftsmen have sourced the best materials, combining handwork and mechanics to produce the finest grand and upright pianos used by professional pianists and musicians around the world. Magnolia reflected this artisanal perfection in Steinway’s redesigned website. Steinway wanted to move from its legacy content management platform,

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