How Magnolia turned the lights and action on Vitec Videocom’s multisite e-commerce platform Using Magnolia, Vitec effectively merged its brands and products onto a single platform that helped increase sales and ROI Vitec Case Study Enabling e-commerce while retaining brand identity Vitec Videocom is the global market leader supplying high-end camera accessories. Its equipment forms the backbone of the broadcasting industry and can be found on the sets of most major Hollywood blockbuster films and television series. Vitec’s diverse product range covers lighting, batteries, teleprompters, remote camera solutions, fluid heads, monitors, wireless transmitters, flight cases, bags, and many other camera accessories. Each product line comes from a specialist manufacturer that operate

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