How Kendra Scott Leverages AI Technology to Drive ROI for the Brand’s Paid Social Campaigns
How Kendra Scott Leverages AI Technology to Drive ROI for the Brand’s Paid Social Campaigns
2 PagesHow Kendra Scott Leverages AI Technology to Drive ROI for the Brand’s Paid Social Campaigns CASE STUDY +Combining Data with Creative Genius Innovative jewelry designer and retailer Kendra Scott understands the importance of eliciting an emotional response from its audience to build an online community and drive sales. The brand’s advertising team determined that product focused imagery resonated with their customer, but relied on their gut instincts when selecting creative from a library filled with thousands of images for paid social campaigns. Kendra Scott + Vision Dash Hudson’s Vision technology uses computer vision and machine learning to build brand specific prediction models for photos. Kendra Scott partnered with Dash Hudson to analyze a set of potential photos to us
