GROWING UP GOODY: A HERITAGE HAIR BRAND’S VISIONARY SOCIAL STRATEGY CASE STUDY +Goody has been the go-to hair accessory brand for American girls and man bun growers since the early 20th century. What’s amazing about this heritage hair brand is the company’s ability to remain innovative and relevant in its category for over 100 years. Goody’s present day strategy—to stay in the hearts and hair of consumers—involves everyone’s favorite social channel, Instagram. Ouchless Opportunities On Instagram, Goody communicates its cheerful and lively brand identity through vibrant photos and videos that showcase its products and the personality of the Goody customer. The channel provides an opportunity for Goody to interact directly with its fans, and to create and share content that reson

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