How REVOLVE Outperforms its Revenue Goals with AI-backed Paid Social Creative
How REVOLVE Outperforms its Revenue Goals with AI-backed Paid Social Creative
2 PagesHow REVOLVE Outperforms its Revenue Goals with AI-backed Paid Social Creative CASE STUDY +A Data-Driven Approach to Content Selection Fashion e-commerce powerhouse REVOLVE is an industry leader in integrated digital marketing. The brand employs engaging and innovative creative in its advertising to effectively outperform competitors. While REVOL VE’s social team has mastered what type of content performs well with the brand’s organic Instagram audience, the ads team needed a data-backed solution to select images for paid social to optimize campaign performance. REVOLVE + Vision Dash Hudson’s Vision technology uses computer vision and machine learning to build brand specific prediction models for photos. REVOLVE partnered with Dash Hudson to analyze a set of potential images
