Social commerce, leveraging social media for sales, is booming with US sales projected at $45.74 billion by 2022. Platforms like Facebook, Instagram, TikTok, and others offer direct purchase options. Live streams, videos, and live chats enhance engagement. Social listening, influencer marketing, and conversational commerce are key strategies. With social media usage rising, social commerce is set for further growth, enabling businesses to connect with customers and drive sales effectively.

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