C USTOM E R STOR I E S Hold prospects’ attention longer by serving more relevant content Qualied leads bounced when faced with forms too early in their journey How Kareo Doubled Conversion Rates By Delivering More Content Per Click THE CHALL E NG E T H E S O LU T IO N Now, the Kareo marketing team oers a clear path for prospects who aren’t quite ready to jump into a committed relationship. Rather than lling out a form or speaking with sales right away, buyers can self-edu- cate at their own pace with relevant information personalized just for them. Kareo uses PathFactory to identify Engaged Intent, the best indicator of sales-readiness, so now they only pop the question to qualied leads when they’re good and ready to convert. The Kareo marketing team was pumping dollars into

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