INCREASE IN CALL TO APPOINTMENT RATE 2X NEW IN-MARKET COMPANIES IDENTIFIED 130k REDUCTION IN COST OF ACQUISITION 24% THE RESULTS Their B2B sales and marketing process has enjoyed a lot of success by focusing on a single goal – growth. Vitality recognises the importance of the data they call. As Ross Dowson describes it: By recognising that data is an important factor to telemarketing success, Vitality had built their own propensity models using the support of their own internal data teams to further increase their success. BACKGROUND For many years, Vitality have been running very successful large-scale B2B outbound telemarketing campaigns. The quickest route to failure is bad data, the quickest route to success is good data. ROSS DOWSON, DIRECTOR OF DIRECT SALES, VITALITY HE

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