in inuenced opportunities increased revenue from eBook promoted using Content Tracks versus without C USTOM E R STOR I E S Package high-value content with other relevant content to encourage higher engagement and conversions High-value eBook received low engagement and conversions A Tale Of Two eBooks: How TrustYou Achieved a 4.5X Increase In Revenue By Activating High-Value Content THE CHALL E NG E T H E S O LU T IO N Nicholas Johnson and the TrustYou team tried a new go-to-market approach. Using PathFactory, they activated the eBook by packaging it into a series of Content Tracks in 5 languages across 9 channels. And they did all this with minimal development needs. Using fewer forms, visitors are now free to self-educate at their own pace and binge on TrustYou’s content if

Join for free to read