This article is about how Gray Television implemented Taboola's "Homepage For You" solution across 115 of its websites to optimize content delivery and increase engagement. By leveraging AI-powered editorial recommendations, Gray Television saw a 20% increase in article pageviews per session, a 22% uplift in homepage click-through rates, and a 5% reduction in bounce rates. The AI-driven approach also allowed their digital teams to focus more on creating impactful journalism while improving overall site performance and user engagement.

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