C USTOM E R STOR I E S Launch a universe of always-on educational content Low customer adoption and retention rates How Post-Sale Content Helped Cisco Boost Cus- tomer Adoption by 3.5X THE CHALL E NG E T H E S O LU T IO N Maureen Robbs and her team launched a series of data-driven content tracks to address this problem. Using a sophisticated technology stack, including PathFactory and Eloqua, they activated their arsenal of educational content to create a seamless track for new customers. Now, customers can self-educate at their own pace and realize the full value of their solutions faster so they are more likely to renew. In order to improve technology adoption in Cisco’s subscription products, Cisco needed a strategy to engage customers in the post- sale stages of the customer

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