How ipsy Built a Creator Community that Delivers Over 300MM Earned Media Impressions Each Month As the ipsy Open Studios community grew in popularity, the team realized they didn’t have the proper tools in place to manage existing relationships while continuing to recruit new beauty creators. Simultaneously, the ipsy team struggled to measure the effectiveness of the OS program. The Challenge The ipsy team partnered with CreatorIQ to scale its OS community and measure the success of the program by centralizing data in an enterprise grade CRM, standardizing complex workflows and automating performance reports to quantify ROI. The Solution creatoriq.com Case Study “CreatorIQ empowered us with the ability to automate many of our manual recruiting efforts that were cumbersome

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