Key Findings From CreatorIQ’s Annual Influencer Marketing Surveys, and Trends to Expect in 2024 We know you’re busy. Here are some quick hits from this report, and where to find them: We surveyed 225 organizations, from small businesses to enterprises to agencies. Respondents assessed changes that they experienced in influencer marketing practices from September 2022 to August 2023. Unless otherwise noted, our findings refer to this period of time. 61% percent of respondents were based in the United States. The other most common geographic locations included the U.K., Canada, Germany, the Netherlands, and Brazil. We’ve included demographic data to provide context for our creator marketing insights. The report highlights relevant data from our surveys.

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