Guide
Be a creator, not a consumer
Generative AI is disrupting the disruptors—and platform-based businesses have the edge. From Netflix to Nvidia, today’s top-performing companies are platform-based. Their business models are built on digital platforms that connect people and players to deliver greater value. Rather than simply selling products, they serve as conduits for the market itself. The first wave of platform-based businesses took over entire sectors by serving customers faster and more effectively than ever before.