Hanish Patel: Today, social platforms have an opportunity to lead and accelerate the creator economy by using technology to meet creators’ evolving needs, providing personalized experiences at scale across the creator life cycle, and focusing on opportunities to increase creator monetization and loyalty. But how exactly can social platforms ensure this outcome? In this episode, we’ll cover how to attract, retain, and support creators as consumer preferences, monetization opportunities, and social media platforms continue to evolve in an increasingly competitive landscape. Joining me to discuss these topics is Thomas Kim, director of product management and creator monetization at YouTube, and Dennis Ortiz, principal at Monitor Deloitte and US advertising, publishing, social

Join for free to read