An Influencer Marketing Case Study Investing in Influence How Investor’s Business Daily (IBD) Created the First Private Influencer Network for the Financial Services SectorThroughout this white paper, you will learn how Investor’s Business Daily leveraged influencer marketing and what companies in other unlikely verticals like the financial services sector can do to create private influencer networks to accomplish awareness and engagement objectives. EXECUTIVE SUMMARY Investor’s Business Daily, guided by the digital publishing and audience-building experts at Next Management Partners, utilized CreatorIQ’s brand advocacy platform to create the first private influencer network specifically for the financial services sector to accomplish awareness and engagement objectives. Pow

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