Case Study How Imperfect Foods Expanded Their Revenue With Experimentation Imperfect Foods: A mission driven by sustainability Imperfect Foods is an online grocery delivery company whose mission is to eliminate food waste and build a better food system. Throughout the food supply chain, surplus is generated or products are rejected due to cosmetic imperfections. Instead of throwing that surplus away, Imperfect Foods rescues it and sells it to create a world of zero waste. Salmon is a great example: the company repackages 3-5oz cuts that don’t meet the strict size and shape demands from restaurants but are perfect for home cooks. When the travel industry experienced a sharp decline, Imperfect scooped up 16,000 cheese trays from airlines to add an unexpected snack to the usual gro

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