Case Study How GoDaddy Improved Customer Experience With Experiments GoDaddy is the world’s largest and most popular domain name registrar. With more than 18 million customers worldwide and 78 million domain names, GoDaddy is the world’s largest domain name registrar - more than 4 times bigger than its closest competitor. The company prides itself in staying true to its founding values as a successful startup: hustle, adapt, listen, repeat. Being able to listen to its customers and adapt accordingly has been central to keeping GoDaddy as the market leader. • Saved $200K by not building or maintaining their own experimentation platform. • Improved sign up rates by 8% via experimentation. Data pointsGoDaddy case study Buy vs Build Björn wanted GoDaddy to be able to carry out exp

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