Case Study Mentimeter Uses Experimentation to Increase Customer Activation and Retention Using Data to Drive Growth Jakob Nettelbladt, VP Product at Mentimeter, wanted to create a data-driven organization. He explains that, prior to using Split, Mentimeter mostly made gut-based decisions, not always supported by data. The product engineering team only ran small-scale experiments, hardcoding everything in the front end. However, this quickly became unscalable. After searching for the right experimentation platform, they came across Split. Mentimeter chose Split for the ability to combine feature flags and A/B testing in one platform, helping them to advance their development and feature rollout processes. Now Mentimeter runs multiple experiments at a time and can scale up their e

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