Founded in 2015, Imperfect Foods is the leading online grocer at the forefront of eliminating food waste and building a better food system. As a Certified B Corporation, Imperfect Foods works directly with farmers and producers to rescue food and deliver it right to customers’ doors. To date, Imperfect Foods has rescued more than 159 million pounds of food from lesser outcomes. Customers enjoy a fully customizable service that is more affordable, and more environmentally friendly, than the average trip to the grocery store. CHALLENGE: Increase Sign-Ups and Product Usage With hundreds of thousands of customers and an ever-increasing number of data sources, Imperfect Foods has a ton of customer data. However, acting on all of this information and understanding what traits lead

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