How Clarins scaled their global e-commerce through agile experimentation magine: Your e-commerce team builds tons of impactful customer experiences, works seamlessly together in an agile environment, and deploys experiments with ease around the world. This is the reality at Clarins. The globally-renowned beauty brand was an early adopter of experimentation, using it as a tool to improve user experiences as part of their CRO strategy. Thanks to this investment, Clarins, which operates in over 150 countries and 30 e-commerce markets, has not only turned testing and personalization into a competitive advantage, but also grown local markets through a flourishing culture of experimentation. For the past decade, the team has championed pairing dynamic digital experiences w

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