HMRC strategically leveraged LinkedIn to build a skills-first talent pipeline and reduce recruitment costs. By adopting a holistic approach with LinkedIn tools, including Recruiter, Careers Page, and Talent Insights, HMRC increased engagement with skilled candidates and reduced dependency on external agencies, achieving over 10x ROI. This approach enabled HMRC to source quality hires for hard-to-fill roles, particularly outside London, aligning with the UK's "Places for Growth" agenda. LinkedIn's insights helped HMRC make informed, strategic decisions, enhancing their talent acquisition function and reducing costs significantly.

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