Case Study

How Rivas is successfully using LinkedIn to position the healthcare sector as an attractive employer, build brand awareness, influence hires

How Rivas is successfully using LinkedIn to position the healthcare sector as an attractive employer, build brand awareness, influence hires

Rivas, a large healthcare organization in the Netherlands, successfully used LinkedIn to enhance its brand awareness, attract top healthcare talent, and reduce recruitment costs. Facing challenges in making the healthcare sector appealing to skilled candidates, Rivas leveraged LinkedIn Job Slots, Career Pages, and Company Pages to build its employer brand and engage candidates. Over 28% of new hires in the past year were influenced by LinkedIn, and the organization reduced its cost per hire by 93%. Rivas' follower base grew by 18%, and the strategic use of LinkedIn content helped fill 59 positions, strengthening its talent pipeline and reducing dependency on agencies.

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