How Genesys Uses ABM on LinkedIn to Cut Through the Noise of B2B Technology Marketing Location: Daly City, CA | No. of Employees: 5,500+ | Industry: Computer Software “On LinkedIn, we can target personas that aren’t reachable on other platforms. This enables us to scale our advertising in very efficient, creative and strategic ways.” Nash Haywood Global Director of Digital Conversion, GenesysResults Marketing and Sales Operating in Silos Winning Accounts Through T eamwork • By implementing an Account-Based Marketing (ABM) approach on LinkedIn through LinkedIn marketing partner for campaign management, Terminus, Genesys adopted a successful framework for identifying and engaging accounts in a unified, strategic way for each stage of the buying journey. Tapping i

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