“ABM is clarity on who we are trying to meet. And you can’t really do that on any platform other than LinkedIn.” Matt Rozen Director of Enterprise Editorial and Social Media, Adobe How Adobe achieves alignment and ABM success with LinkedIn Location: San Jose, CA No. of Employees: 25,000 Industry: Computer SoftwareChallenge Solution • Adobe Experience Cloud offers a collection of analytics, marketing, content management, commerce and advertising solutions across both B2B and B2C for companies of every size. Its customers span every industry and seek to deliver memorable customer experiences. • Two years ago, Adobe faced a scenario that should be familiar to many matrixed organizations with multiple marketing and sales teams: siloed strategies resulting in inefficiencies. •

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