Microsoft takes ABM to the next level on LinkedIn
Microsoft takes ABM to the next level on LinkedIn
2 PagesMicrosoft takes ABM to the next level on LinkedIn Combining tailored thought leadership with bespoke persona-based targeting generated 863 leads from Microsoft’s target accounts at a CPL 60% below benchmark The Challenge • Grow Microsoft’s penetration of its 2,000 target accounts by generating net new contacts and leads • Increase awareness of Microsoft’s broader innovation offer • Reach beyond the IT department to engage senior decision-makers responsible for different lines of business • Increase Microsoft’s SOV Solution • Sponsored Content promoting eBooks on the role of digital and AI in healthcare, retail and banking • Integrated LinkedIn Lead Gen Forms • Parallel Sponsored Content exploring skills development for enterprise-level businesses • Persona-based targeting appro
