Account-Based Marketing (ABM) focuses on targeting high-value accounts with personalized strategies instead of broad campaigns. It improves alignment between marketing and sales, boosts conversion rates, and enhances ROI. ABM uses data-driven account selection, customized content, and coordinated outreach to deliver tailored experiences. Success relies on leveraging technology, fostering sales-marketing collaboration, and tracking performance through key metrics. When done effectively, ABM strengthens customer relationships, supports upselling, and drives sustainable growth in competitive B2B environments.

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