Jabra tunes LinkedIn employees into headphone discounts – on LinkedIn The Challenge • Promote the Jabra employee purchase programme to LinkedIn employees • Drive excitement around Jabra’s Elite range of premium, wireless, consumer headphones • Build enthusiasm for the Jabra brand within LinkedIn, as part of the global ABM strategy Page 1 of 2 Over the last three years, the headset manufacturer Jabra has built an Account-Based Marketing (ABM) strategy using LinkedIn, to target IT decision-makers at +100 top global accounts through Sponsored Content and Message Ads. A key supporting role is played by Jabra’s discount purchase programmes for employees of these accounts, which raise awareness, drive sales of the brand’s state-of-the-art consumer headphones, and influence organisatio

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