Case Study

UnitedHealth Group breaks through noise on social media using LinkedIn Articles

UnitedHealth Group breaks through noise on social media using LinkedIn Articles

UnitedHealth Group breaks through noise on social media using LinkedIn Articles Location: Minnetonka, MN | No. of Employees: 10,001+ Industry: Hospital & Health Care Challenge Solution • UnitedHealth Group is a global health care company sustaining a workforce of 330,000 employees, most of whom report into one of two major businesses: UnitedHealthcare and Optum. “With 330,000 employees ranging from clinicians to technologists to sales – among others – and a diverse stakeholder base that includes employees, consumers and providers, reaching each employee and stakeholder requires innovative communications approaches, ” explains Lindsay Kurtin, manager of Social Media Strategy & Planning. • With COVID-related burnout a real issue, particularly within health care, e

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