Case Study
UnitedHealth Group breaks through noise on social media using LinkedIn Articles
UnitedHealth Group breaks through noise on social media using LinkedIn Articles Location: Minnetonka, MN | No. of Employees: 10,001+ Industry: Hospital & Health Care Challenge Solution • UnitedHealth Group is a global health care company sustaining a workforce of 330,000 employees, most of whom report into one of two major businesses: UnitedHealthcare and Optum. “With 330,000 employees ranging from clinicians to technologists to sales – among others – and a diverse stakeholder base that includes employees, consumers and providers, reaching each employee and stakeholder requires innovative communications approaches, ” explains Lindsay Kurtin, manager of Social Media Strategy & Planning. • With COVID-related burnout a real issue, particularly within health care, e