How games can be a powerful tool for recruiting new supporters
How games can be a powerful tool for recruiting new supporters
13 Pages& How games can be a powerful tool for recruiting new supporters LOSC’s customer story2 www .qualifio.c om Like most industries in the past year, the world of football has not been spared the repercussions of the sanitary crisis. With stadiums being closed and international championships being halted, the relationship between clubs and their fans has been all the more difficult to maintain. And sponsors have struggled in the same way, as they have lost a fair share of their visibility. Football clubs have had to adapt and be creative, reinforcing their online and social media presence. From competitions, to quizzes and email campaigns, there is a wide range of digital initiatives for clubs to choose from. Rozenn David Digital & CRM project leader @ LOSC ”Without supporters in the sta
