Analytics for the games industry How to increase engagement and forge tight customer relationshipsii Analytics for the games industry: How to increase engagement and forge tight customer relationshipsiii www.vertica.com T able of Contents Table of Contents Introduction: What are today’s gaming industry drivers? ........................................................................ 2 The need for high performance and high concurrency ............................................................... 2 Three megatrends in the game industry & their challenges ..................................................... 3 The value of behavioral analytics in gaming ....................................................................................... 5 How Vertica’s advanced data analytics addresses

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