"Games Gone Global," featured on Remerge's Apptivate podcast, offers insights into mobile game marketing strategies for international markets. As the mobile gaming industry continues to grow, developers face intense competition to attract and retain players. Experts from Rec Room, Rovio, Hyper HQ, and others share best practices for launching games globally, focusing on targeting the right markets, optimizing creatives, and engaging players. The guide highlights key strategies like understanding market tiers (Tier 1 to Tier 3), budget allocation, localizing content, and using influencers. It emphasizes retention tactics like daily rewards and segmenting paying users to maximize revenue.

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