Fuze, the modern unified communications as a service (UCaaS) company, strives to power every business conversation in the global enterprise. With such an ambitious mission, it’s no surprise that they’ve encountered fierce and diverse competitors along the way. But the Fuze product marketing team did not shy away from such a challenge, taking on the task of extracting market intelligence to drive sales enablement, product strategy, and marketing programs. Tackling competitive intelligence with a lean team As an innovative UCaaS platform company, Fuze competes with a diverse set of companies that includes communications as a service platforms but also point solutions for business collaboration and communication. The list of relevant companies seemed to be ever-growing - new names popping up

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