Stake, founded in 2017, rapidly expanded from a small online casino to a major sports betting brand. Facing challenges with manual marketing and lack of segmentation, they partnered with Optimove to enhance CRM and retention. Using Optimove's advanced segmentation, orchestration, and real-time data capabilities, Stake automated and personalized campaigns for micro-segments, boosting player engagement. This led to significant improvements, including a 750% increase in average casino bet, a 161% rise in average deposit, and a 64% increase in activation rate, particularly during key events like Euro 2021.

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