This whitepaper highlights how focusing on predicted customer lifetime value (pLTV) enables sustainable, long-term growth by prioritizing high-value customers. Traditional short-term metrics often mislead, while pLTV uses machine learning to predict future customer worth based on early behavior. Since 20% of customers often drive 80% of revenue, targeting these key individuals boosts ROI and efficiency. Leading companies using LTV insights achieve better revenue and customer experience. The paper outlines how to implement pLTV models and integrate them into strategy to improve acquisition, retention, and profitability.

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