This document outlines the strategic importance of Customer Lifetime Value (CLV) and explains how advanced analytics allows enterprises to move beyond transactional metrics toward predictive, behavior-based insights. It describes approaches for segmenting customers by value, using AI to identify high-potential segments, and applying CLV models to acquisition, retention, and personalization. The paper stresses the need for unified data, cross-channel visibility, and real-time intelligence to maximize individualized engagement and long-term revenue. Proper CLV measurement enables organizations to allocate resources efficiently and increase profitability.

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