How Eurostar created a compelling employer brand.
How Eurostar created a compelling employer brand.
2 PagesEurostar, known for its consumer brand, struggled with a lack of employer brand visibility, impacting its talent acquisition. HR Business Partner Donna Price and her team relied heavily on external agencies due to the absence of a talent pipeline. By utilizing LinkedIn Recruiter and enhancing Eurostar's presence on LinkedIn with employee-centric content, they increased their LinkedIn followers by 25% to over 25,000 in under a year. This employer branding effort improved candidate quality and engagement, demonstrating the value of a broader talent strategy.
