Case Study

InFlight builds a new employer brand and improved candidate experience for Corteva Agriscience

InFlight builds a new employer brand and improved candidate experience for Corteva Agriscience

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InFlight builds a new employer brand and improved candidate experience for Corteva Agriscience As a new, standalone entity — now separate from DowDuPont and Pioneer — Corteva was challenged with establishing an employer brand and compelling candidate experience. Corteva was also faced with a rapidly approaching “go live” date for this new brand that had to coincide with the legal spin out of the new company. To address this challenge, Corteva was looking for a partner who could orchestrate many moving pieces to build a new employer brand from scratch, including developing the employee value proposition, building a new career site, and providing a world-class candidate experience that would attract and convert talent. THE CLIENT THE CHALLENGE Corteva Agriscience is a publicly trade

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