Visit marketing.linkedin.com to get started with LinkedIn Marketing Solutions. Telling a compelling brand story on LinkedIn On LinkedIn, we were able to reach the right decision makers and tell them a story that they wanted to hear. Through the DP World Tour and Second Life Golf Ball initiative, we demonstrated how we’re making golf more inclusive and accessible while showcasing our end-to-end logistics capabilities. Our unique shipping container travelled with the tournament, collecting used golf balls at every stop and eventually delivering them to grassroots golf projects all around the world. By telling this story on LinkedIn, we were able to lift ad recall by 7.8 points and aided brand awareness by 5.7 points.” Arjun Jayan, Global Head of Partnerships, Group Communications,

Join for free to read