How Brothers saw a 53.85% increase in conversion rate for loyal customers 0 MIN READ | PUBLISHED: SEPTEMBER 9, 2021 | FASHION & ACCESSORIES INDUSTRY: FASHION PLATFORM: MAGENTO The Brothers covers all menswear essentials; they sell everything from basic garments to occasion-wear and seasonal items. Challenge: The lockdowns that resulted from the spread of COVID-19 hit Brothers, who heavily relied on their brick and mortar stores, heavily and with ecommerce shoppers mostly focusing on essentials during this time their ecommerce conversion rate dropped, as well. LEARN MORE Solution: Brothers have been working with Nosto’s OCP to target specific customer groups with unique messaging whilst also utilizing Nosto recommendations, pop ups and email widgets to bring up KPIs. LEARN MORE Results: In

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