How True Vintage maximizes retention (while minimizing discounts) during retail’s most competitive weekend 0 MIN READ | PUBLISHED: MARCH 31, 2021 | FASHION & ACCESSORIES INDUSTRY: FASHION PLATFORM: SHOPIFY True Vintage are at the forefront of the global vintage clothing market, providing highest quality clothing and rare pieces. Challenge: Increase trac, sales and retention on BFCM weekend without oering heavy discounts that cut into margin. LEARN MORE Solution: Content Personalization, Segmentation and Scheduling to nurture VIP customers and drive customer retention. LEARN MORE Results: A Black Friday bigger than any year before, serving customers with personalized and relevant content, nurturing loyal customer base. LEARN MORE About True Vintage True Vintage was born in 2014 by Rory W

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