Conversion Rate Optimization (CRO) Conversion Rate Optimization (CRO) The Guide for Marketers The Current State of Conversions and Conversion Rates Why Every Brand Needs a CRO Strategy in 2020 3 5 12 18 26 Table of Contents 2 PART 1: Conversions, Conversion Rate, and Conversion Rate Optimization (CRO), Here’s Everything You Need to Know PART 2: Optimizing for Conversions, CRO Checklists PART 3: 51 Tools for Cross-Channel CROEvery marketer's dream is to reach, acquire, and engage customers in the most efficient—that is budget-friendly—way possible. The reality is, however, that customer acquisition costs (CAC) are rising. Not only that, there's a challenging trend emerging with conversion rates as well. According to our Q3 2019 Global Digital Benchmarks report, desktop us

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